SOULFOX was created from a desire to reconnect women back to themselves through movement, softness and strength. Inspired through my grief journey ... 

Designed in Aotearoa, each piece was intentionally created to embody confidence, comfort and elevated femininity, blending sculpting silhouettes with soft, wearable fabrics designed to move with you through every season of life.

More than activewear, SOULFOX represents the quiet strength women carry within themselves every day.

SOFTNESS, STRENGTH AND SOUL. 

Designed for movement. Built for the soul.

Arohanui, Paige Fox | Founder